Keep Customer Preferences in Mind. Communicate Consistently Across Channels. (German)

The needs of insurance customers are especially diverse when it comes to interacting with insurers. Some only want to talk to an on-site advisor, and others get all their information and conclude their contracts online, while still others get information online but ultimately conclude their contracts with an in-house advisor. In this context, it is particularly important for DEVK not only to create an individual customer experience that takes personal preferences into account, but also to provide consistent information and tailored offers across all channels at each point of contact.

In this recording, Marco Dürscheid, Head of the Acquisition Systems Department at DEVK Insurance, talks about sustainable customer interaction strategies.

Recommendation:

• Video: Online Meet-up – 1:1 Customer Engagement full replay
• Webinar: Design customer journeys effectively - without limits
• Case Study: DAK puts faith in customer-focused communication

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