Transavia Creates Memorable Experiences With Pega CRM

The vision of the Interaction Platform is that it does away with the whole concept of back office. We will turn all of our employees into front-office employees, working for one sole idea, which is improving the customer journey and creating those memorable experiences in whatever function they have.

With Pega CRM, Transavia built Transavia Interaction Platform (TIP). Armed with smart data, Transavia employees are now able to offer relevant services and sales throughout the entire customer journey. TIP does this by providing a 360-degree view of the passenger, which empowers the airline's staff to recognize individuals' needs before and after their time on board. With TIP, Transavia provides a memorable experience for its passengers and a distinct competitive advantage for its business.

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