Bob's Customer Journey: Insurance
- Product Overview
Bob is an one example of a typical insurance consumer. There are times when he's more receptive to entertaining offers from competitors and insurers must be equipped to retain him during such times. Bob's Insurance Journey is an illustration of a multi-channel scenario that demonstrates how an insurer can maximize their engagements with their policyholders when they use Pega's decision management solution to drive personalized, customer-centric experiences.