The principles of an always-on customer experience
How to evolve from campaigns to continuous engagement
Your guide to one-to-one marketing
Do your campaigns interrupt and distract, rather than add value? The concept of one-to-one marketing is now achievable through real-time AI and can lead to increased engagement, response rates, and customer satisfaction. But there are three things you need to change to make this happen:
- Move from one-to-many segmentation to a one-to-one customer approach.
- Move from channel and product-driven targeting to a central decision authority.
- Move from scheduled push campaigns to an always-on model that continuously engages customers during their “moments of need.”
Why it's time to rethink your customer engagement
Don't just talk about putting the customer first. Find out how you can use context to your advantage and start meeting real needs in real time.