PegaWORLD 2014 Presentation: How OnStar is Leveraging Business Driven Decisioning in Telematics to Improve Customer Experiences in Vehicles
TRAVIS BRADBURN, PMP, MANAGER, ENTERPRISE DECISION MANAGEMENT CONNECTED DEVICES & APIS SERVICE DELIVERY, GM, ONSTAR
The journey of GM's Global Connected Consumers requires technology changes to be agile and have the ability to market and communicate with multiple customer types. Learn how General Motors is staying connected through OnStar and is utilizing business driven decision management to achieve this flexibility. Find out how this technology is helping to improve the customer experience in an ever increasing number of customer channels. This session will cover how Pega decision management allowed GM to have the business users design, develop and deploy decisioning solutions, instead of going through a typical IT process.
In this session you will learn:
- How Telematics uses decision management to meet the needs of increasingly connected consumers
- The methodology for determining when your rules need to be ultra-flexible
- Why IT should outsource decision management to the business