Paid Media and Next Best Action

Paid campaigns are often very generic, showcasing ads that don’t match the customer’s situation, showing products they may have already bought, or trying to upsell a customer that you should instead focus on retaining. Pega Marketing changes the game – and enables you to execute Paid Media campaigns with the same targeted, precise, and customer-centric strategies you apply across all your other touchpoints.

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Tags

• Product Area: Marketing
• Industry: All Industries
• Industry: Not Segment Specific
• Topic: Analytics