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Paid Media and Next Best Action

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  • 03:08

Paid campaigns are often very generic, showcasing ads that don’t match the customer’s situation, showing products they may have already bought, or trying to upsell a customer that you should instead focus on retaining. Pega Marketing changes the game – and enables you to execute Paid Media campaigns with the same targeted, precise, and customer-centric strategies you apply across all your other touchpoints.


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