Next Best Action in an Omnichannel Environment

Marketing constantly evolves, but amazingly when organizations think about direct marketing it usually still starts with a list. Whilst a list using sophisticated predictive analytics is better, it's a list all the same. Read our complimentary report in conjunction with EFMA to see why direct marketing that starts with the individual, not a list, helps organizations:

  • Anticipate what's right for their customers
  • Have communications that are always relevant and timely
  • Arbitrate the best offer for the business outcome sought


Related Resources

PegaWorld 2019

Registration is now open

Hear how remarkable brands are leveraging Pega technology to transform their business.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.