WhitePaper

Next Best Action in an Omnichannel Environment

Marketing constantly evolves, but amazingly when organizations think about direct marketing it usually still starts with a list. Whilst a list using sophisticated predictive analytics is better, it's a list all the same. Read our complimentary report in conjunction with EFMA to see why direct marketing that starts with the individual, not a list, helps organizations:

  • Anticipate what's right for their customers
  • Have communications that are always relevant and timely
  • Arbitrate the best offer for the business outcome sought

Tags

Related Resources

PegaWorld 2018

PegaWorld 2018

Register to Attend

Discover why 4,500 global leaders plan to join us next June in Las Vegas!

The Salesforce.com Alternative

Considering Salesforce.com?

Don’t fall for the hype. See why today’s leading enterprises choose Pega CRM.