Winning Digitally Savvy Customers
Tomorrow’s telco customer experience will be radically different than today’s. Rising expectations, emerging market disruptors in mobile and fixed-line services, and new technologies will allow the customer to define where, when, and how they want to interact with their telecommunications service provider. As a result, operators risk being caught unprepared and losing control of the customer relationship to more digitally savvy players.
This eBook offers a five-part integrated approach that prepares telco operators for the inevitable battle with new, emerging players, and provides the foundation for carriers to win the customer relationship.