Presentation

PW 2013 Presentation: Maximizing Customer Experience and Lifetime Value Through Next-Best-Action

Across virtually every industry, there is an increasing emphasis on creating measurable value during every customer interaction while delivering a superior customer experience. In this session we will follow a day in the life of a customer to see how Next Best Action driven dialogues can improve customer experience and maximize the value for your business.

  • How NBA recommendations can optimize the customer experience and lifetime value across any customer interaction and channel
  • How Next Best Action decisioning can cover the entire customer lifecycle
  • About the latest version of Pega’s NBA Marketing framework & how it’s delivering value for our customers

Tags

Related Resources

PegaWorld 2019

Registration is now open

Hear how remarkable brands are leveraging Pega technology to transform their business.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.