PW 2013 Presentation: Maximizing Customer Experience and Lifetime Value Through Next-Best-Action

Across virtually every industry, there is an increasing emphasis on creating measurable value during every customer interaction while delivering a superior customer experience. In this session we will follow a day in the life of a customer to see how Next Best Action driven dialogues can improve customer experience and maximize the value for your business.

  • How NBA recommendations can optimize the customer experience and lifetime value across any customer interaction and channel
  • How Next Best Action decisioning can cover the entire customer lifecycle
  • About the latest version of Pega’s NBA Marketing framework & how it’s delivering value for our customers


Related Resources

PegaWorld 2018

PegaWorld 2018

Register to Attend

Discover why 4,500 global leaders plan to join us next June in Las Vegas!

The Alternative


Don’t fall for the hype. See why today’s leading enterprises choose Pega CRM.