PW 2013 Presentation: Maximizing Customer Experience and Lifetime Value Through Next-Best-Action

Across virtually every industry, there is an increasing emphasis on creating measurable value during every customer interaction while delivering a superior customer experience. In this session we will follow a day in the life of a customer to see how Next Best Action driven dialogues can improve customer experience and maximize the value for your business.

  • How NBA recommendations can optimize the customer experience and lifetime value across any customer interaction and channel
  • How Next Best Action decisioning can cover the entire customer lifecycle
  • About the latest version of Pega’s NBA Marketing framework & how it’s delivering value for our customers


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