PegaWorld 2018: The CRM Partner Ecosystem: Ready for 1-1, Next-Best-Everything® (Video)
"No company can be everything to everyone - so modern CRM providers must develop strong alliances to meet the needs of the complex enterprise. At Pega, we recruit technology partners that are powerful, agile, scalable, and easy to do business with – companies that integrate seamlessly with our Next-Best-Everything® decision engine, and can power billions of 1-1 customer interactions each day. In this session, presenters from LinkedIn, Movable Ink, and Idio will discuss how they add value to the Pega CRM Ecosystem, introducing capabilities that: • Deliver hyper-personalized experiences, at the moment customers engage content. • Convert digital activity into customer and asset profiles, to drive 1-1 decisions. • Provide real-time Next-Best-Content recommendations, for both customers and agents. • Adapt paid advertisements in milliseconds, as next-best-actions shift & change."