PegaWORLD 2012 Video: Comcast's Vision for Maximizing Customer Value - Moving Beyond the Basics

For organizations like Comcast, the largest Cable provider in North America, consistently delivering relevant offers across all service channels is a critical factor in delivering superior customer service and achieving long-term customer satisfaction. Hear from Comcast about their vision for driving meaningful improvement across their service channels and transforming their approach to customer retention and revenue generation.

In this session you will learn:

  • Challenges and opportunities to measure and optimize offer and next-best-action performance in a call center environment
  • Potential of decisioning technology to address those challenges and capture the opportunities
  • Expected impact on revenue and customer experience, satisfaction, and volume


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