Introduction to Pega Marketing

Introduction to Pega Marketing is a must for anyone looking to understand the core concepts of Pega Marketing. We start with the business problems a marketing program solves, and explore the key approach of Pega Marketing – define the marketing segment and use a marketing strategy to determine the best offer for every customer in the segment. Participants gain hands-on experience by designing and running a Marketing Program to reinforce their understanding of the key features of Pega Marketing.

This course is available in the following delivery format(s):

Self Study

Learn more about Pega Academy


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