Holding on to customers in the aggregator age
- 597 KB
A decade after they appeared on the personal lines scene, price comparison sites are still demonised by many industry players for damaging retention levels and encouraging customer churn. But what are the lessons the industry has learnt from them? Post Magazine brought together 12 senior industry figures in conjunction with Pegasystems and Capgemini to discuss how the industry is harnessing technology to build more sustainable business models and to find out what the insurance industry can do in the age of aggregators to keep hold of their customers.