6 Engagement Strategies to Keep the Customers You Want

No key metric has more of a direct impact on financial performance than customer churn. As penetration rates exceed 100% in developed markets, and subscriber acquisition becomes a “zero-sum” game, small improvements in retention performance drive massive improvements in margin and value for shareholders.

In this eBook, Ed Burek examines customer relationships and distills six best practices from leading companies that you can leverage in your business today. When implemented properly, these approaches can contribute significantly to world-class retention performance.


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