Predicting routes to revenue

New study by Pegasystems and The Chief Marketing Officer (CMO) Council reveals challenges and opportunities for marketers to deliver real-time, personalized experiences that maximize customer revenue.

Identifying real-time decisions for business-driving engagement

As customer needs evolve, marketers are looking to effectively engage with these customers in more personalized and contextually relevant ways, according to the latest study conducted by Pega and The CMO Council. Despite many advances, there is still much work to be done in order to deliver truly personalized, real-time interactions.

To learn how marketers are planning to bridge this gap to maximize customers’ revenue potential and lifetime value, download the full report today.

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How to make the right decision in real time, every time

Collecting data is the easy part. To win over customers, you'll need to turn that data into AI-driven insights – and take the next best action in every interaction.