Adaptive Marketing: No Interaction Left Behind

Today’s customers are more empowered, but less patient. It has to be “all about them”, in every interaction, or they’ll disengage the second they get a better offer. In this webinar, hear an executive discussion between Andrew McMullan, Head of Customer Decisioning, Commonwealth Bank of Australia and Don Schuerman, CTO & VP Product Marketing, Pega on how CBA is using customer decision management to optimize their relationships.

---

Tags

Assunto: IA e tomada de decisões Industry: Várias indústrias Área do produto: Customer Decision Hub Área do produto: Marketing