Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs

Pegasystems was cited as a Visionary amongst 21 vendors evaluated in Gartner’s 2018 Multichannel Marketing Hubs Magic Quadrant. Gartner’s inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning with AI, and integrating customer journey analytics.

Highlights from the report:

According to Gartner, Visionaries provide a strong vision for the multichannel marketing market or excel in advanced or emerging areas. These include customer data platforms and artificial intelligence, identity resolutions, multidimensional segmentation, mobile marketing, loyalty marketing and social marketing, and real-time interaction management. They can set strategic direction or demonstrate specific innovative capabilities in one or more functionality area (such as advanced campaign functionality or digital marketing integration) in multichannel marketing that the market will eventually adopt. Visionaries may have multichannel marketing implementations from different buying centers, such as customer service or digital commerce.

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About the research: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Pegasystems.