Reprint
Thinking Beyond Channels to Deliver Unsurpassed Experiences
In an omnichannel world, high-tech becomes high art when applied to putting the customer first. Technologies such as AI and chatbots are forcing banks to face the challenge of expanding into different channels while still driving sales and controlling costs.
Scott Andrick and Monica Hovsepian explain how banks can create a best-in-class customer experience while leveraging multiple channels.
