メインコンテンツに飛ぶ

We'd prefer it if you saw us at our best.

Pega.com is not optimized for Internet Explorer. For the optimal experience, please use:

Close Deprecation Notice

Presentation

PegaWORLD 2014 Presentation: How OnStar is Leveraging Business Driven Decisioning in Telematics to Improve Customer Experiences in Vehicles

Log In to View

TRAVIS BRADBURN, PMP, MANAGER, ENTERPRISE DECISION MANAGEMENT CONNECTED DEVICES & APIS SERVICE DELIVERY, GM, ONSTAR

The journey of GM's Global Connected Consumers requires technology changes to be agile and have the ability to market and communicate with multiple customer types. Learn how General Motors is staying connected through OnStar and is utilizing business driven decision management to achieve this flexibility. Find out how this technology is helping to improve the customer experience in an ever increasing number of customer channels. This session will cover how Pega decision management allowed GM to have the business users design, develop and deploy decisioning solutions, instead of going through a typical IT process.

In this session you will learn:

  • How Telematics uses decision management to meet the needs of increasingly connected consumers
  • The methodology for determining when your rules need to be ultra-flexible
  • Why IT should outsource decision management to the business

タグ

Industry: 製造 トピック: PegaWorld トピック: カスタマーサービス トピック: パーソナライズされた顧客体験 製品エリア: カスタマーサービス 製品エリア: マーケティング

関連リソース

Best of Pega

おすすめの調査とインサイト

業界の最新情報、今のトレンド、今後の動向についてお届けします。

コレクションを見る
Why Pega

Pegaが選ばれる理由

当社の優位性は、ユニークでパワフルなソフトウェアだけではありません。

詳しくはこちら
シェアする Share via x Share via LinkedIn Copying...