Whitepaper
Social Media and Customer Service
A lot of attention, and rightfully so, is being paid to the ability for customers to directly influence other customers and prospects through the use of social media. Social media serves as the “bullhorn” that amplifies the underlying flaws in customer service that many of us have experienced for years. A lot of attention is also being paid to a company’s ability to hear, acknowledge and respond to a social media post concerning bad service.
