Case Study

Wesfarmers: Rapidly Reaching New Business Markets - Transformation with BPM Technology

  • PDF
  • 240 KB

Leveraging Technology to Reach New Markets

Since 2009, the Australian Underwriting Operations of Wesfarmers Insurance has undergone a major transformation. Technological innovation has played a significant role as the company sought to standardize the go-to-market processes for its insurance brands across both established intermediated insurance channels and new direct channels.

Business Goals:

  • Leverage technology to access new direct-to-consumer market
  • Standardize processes across brands
  • Automate quote processes for new business
  • Rapidly deploy across brands


  • 50% reduction in development costs
  • Seamless, secure integration across internal and partner websites
  • Common core processes promote one-company-to-the-customer experience
  • Positive response from brokers and direct customers
  • Reusable assets enable accelerated delivery schedule


Related Resources

PegaWorld 2018 promo card

PegaWorld 2018

Registration is Now Open

Discover why 4,500 global leaders plan to join us next June in Las Vegas!

The Alternative


Don’t fall for the hype. See why today’s leading enterprises choose Pega CRM.