Stop Dictating What You Think Your Customers Want

The digital revolution shifted power to the buyers on where, when and how they engage with companies. No longer able to dictate the purchasing path, many marketers are guessing at what actions to take next, causing irrelevant offers and inconsistent experiences. Savvy marketers are now using dynamic predictive and adaptive analytics to optimize each interaction throughout the customer life cycle, delivering better value for the customer and increased revenue for them.

Join Pegasystems for our webinar to hear guest speaker Rusty Warner, Principal Analyst at Forrester Research, and Dr. Rob Walker, VP of Decision Management at Pegasystems, as they discuss how to achieve better customer engagement by providing real-time, contextually-relevant interactions across all touch points. The webinar will help you understand how to:

  • Make intelligent cross-sell, up-sell and retention offers at the right time and in the right channel.
  • Respond to key events in real-time and trigger the optimal next-best-action.
  • Build trust through omni-channel communication that is consistently in context for each customer.
  • Anticipate churn and employ personalized and proactive retention negotiation with your customers.


  • Rusty Warner, Principal Analyst, Forrester Research
  • Dr. Rob Walker, VP of Decision Management, Pegasystems
  • Vince Jeffs, Director, Marketing and Customer Decision Management, Pegasystems


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