Six Retention Strategies to Save Your Customer Relationships

In the communications and media industries, no key metric has more of an impact on financial performance than customer churn. Because churn management is so important, leading CSPs are honing in on the customer experience with an understanding that small improvements in their retention performance drive massive improvements in margin and value for shareholders.

This eBook examines customer relationships and distills six best practices from leading CSPs that you can leverage in your business today. When implemented properly, these approaches can contribute significantly to world-class customer retention performance.


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