Simplifying Business Processes to Ensure Strategic Advantage in Banking
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Serving today’s empowered customer requires that organizations become digital enterprises in order to make customer engagement top priority.
Bankers from top-tier financial institutions from around the globe agree that client experience is a critical area in transaction banking. But what is client experience? What does it actually mean?
Typically, in corporate banking, we define client experience as something you do that changes or reinforces the perception of the bank to the client. Client experience begins the moment the relationship banker gets in front of the client, but the real difficulty is keeping the relationship all the way through the process, as there are many points along the way where it can break down.