Separating Fact from Fiction: The New Role of AI in Marketing

“Pega enables Scotiabank to achieve our ‘One Customer, One Bank’ vision by centralizing customer decisions and using the complete interaction history across channels. In this way, we act as a true advisor to our clients.”

    – Jim Saleh, Senior Director, Process Automation Centre of Excellence, Scotiabank

Hear from Scotiabank and Pega on how AI is building connections where none existed – allowing us to interact at an unprecedented scope and scale.

Jim Saleh of Scotiabank, Scott Andrick, Senior Director of Financial Services and Matt Nolan, Director of Product Marketing of Pegasystems will discuss:

  • How AI is changing the customer relationship
  • How rapid deployment AI works in the real world
  • How a centralized decision hub is driving higher NPS scores

Real-Time Marketing: Adding Context to the Customer Conversation – Download this eBook to learn the strategy and technology behind the four cornerstones of real-time marketing: Relevance, Business Need, Context, and Consistency. Learn more

The New Art of Cross Selling – Banks aiming to be successful in today’s rapidly evolving market need to flip their focus back to the customer, or risk being left behind. Download the eBook to learn how. Learn more


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