Selling & Engaging the Digitally Forward Customer

Don Peppers, Founding Partner of Peppers & Rogers Group and Ed Burek, Director of Product Marketing at Pega, explore how many organizations today are delivering a personalized experience and increasing their customer's lifetime value by:

  • Driving trust and transparency at every interaction 
  • Providing a frictionless customer experience by leveraging real-time predictive analytics across all channels 
  • Enhancing the ability to see the customer in a 1:1 manner to drive long term relationships


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