eBook

Reinventing Customer Experience in Asia Pacific

Today, customers expect personalised experiences that are seamlessly integrated with products and services. They also demand greater levels of service and increasingly want to own the experience.

As products and services alone increasingly cease to be key differentiators, organisations must shift from selling products to providing relevant experiences along the full customer journey. Hear from IDC about the current state of digital transformation and customer experience in APAC and how leading Financial Services and Insurance companies are using Pega to meet, and exceed, growing customer expectations.


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