PW 2014 Video: Accenture - The Evolution of Customer Value Management : How Your Digital Business Enables the Future
JERIAD ZOGHBY, MANAGING DIRECTOR AND GLOBAL LEAD OF CUSTOMER & DIGITAL ANALYTICS, ACCENTURE
It is well accepted that managing investments in the sales, service and marketing channels based on customer value can have a measurable impact on business performance. Yet the actual tailoring of investments and associated experiences have often lagged for many industries due to an over reliance on traditional channels. Now as every business becomes more digital, many are noting that their digital business would effectively be their largest store or branch in comparison, yet don't get the level of attention that it is deserves.
In this session you will learn:
- About the evolution of customer value management in light of the digital evolution
- About the impact of the digital evolution on personalization and consistency across channels
- About digital evolution impact on overall business agility