PW 2014 Presentation: Going Mobile: Cross-Channel Engagement with Pega Mobility
JOSEPH JUNE, SENIOR DIRECTOR, MOBILE PRODUCTS, PEGASYSTEMS
STEPHANIE LOUIS, PRODUCT MANAGER, PEGA MOBILE, PEGASYSTEMS
While it was once an option to build applications without a mobile component, today customers, employees, partners and others expect to conduct business from their mobile devices. No longer a separate channel, mobile is just one of many touch points that can comprise a single interaction for users. With the acquisition of Antenna Software in 2013, Pega has doubled down on its capabilities for the mobile enterprise. The new Pega Mobility platform delivers cross-channel interactions by making the mobile component a core piece of built-in application functionality, as opposed to an add-on after the fact.
In this session you will learn:
- How a mobile component enhances and completes the interaction experience for different types of users and applications
- How to quickly and easily add a mobile face to any Pega application
- The new range of app types provided by Pega Mobility covering the spectrum of web, hybrid, and native mobile apps