PW 2013 Video: Next-Best-Action Marketing - Panel Discussion

Next-Best-Action Marketing represents a necessary paradigm shift for companies that want to maximize the value of every customer relationship. Please join executives from PNC Financial Services Group, Finansbank, Deutsche Bank and Pegasystems for an interactive panel discussion about how Next-Best-Action Marketing is enabling their organizations to improve customer retention, increase profitability, and transform the customer experience.

  • How to build a successful cross channel marketing vision, deliver a solution and measure results in your organization
  • How you can deploy and continuously adapt customer centric marketing strategies to outclass the competition
  • How you can increase customer loyalty and grow the value of existing relationships through increases in cross and upsell


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