PW 2013 Video: How National Australia Bank Europe (NAGE) Doubled their Direct Lending Business
NAGE is the UK focused retail & commercial banking business of National Australia Bank, operating under the brand names of Clydesdale Bank & Yorkshire Bank, primarily in the North of England & Scotland. NAGE has over 400 retail branches and Business & Private Banking Centres in the UK, and is part of a global financial services organization with over 12m customers, 50,000 people operating in over 1,750 centres. Back in 2012 their goal was to double their volumes of lending business by improving their online tool, specialize their offers and improve process automation around credit decisioning, processing and fullfilment.
- How NAGE’s has used PRPC to improve their UI, process automation and specialization to attract new high value clients
- How they managed to exceed their conversation rates and business targets by 150%
- What is their roadmap for the future in this space