Presentation

PW 2013 Presentation: How EE is Leveraging Pega Decision Engine to Deliver their Retention Strategy

  • PDF
  • 1.43 MB

EE takes pride in being the market leading Network Provider in the UK. Their journey to achieve this accolade has been a challenging and exciting one. EE will share their experiences from the last 5 years on how real-time decisioning has enabled them to truly understand the value of a controlled but agile retention strategy. You will see how EE has taken their Frontline agents with them on this journey and what this means for their customers.

  • How real-time decisioning has enabled EE’s retention strategy
  • Recommendations on where to start and lessons they have learned along the way
  • The benefits realized through the use of the decisioning hub

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