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PW 2012 Video: Delivering Customer Centricity and Operational Excellence

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Presented by: Alan Trefler, Founder & CEO, Pegasystems

How companies interact with their customers is truly being revolutionized. Organizations are launching seamless multi-channel, customer experience initiatives that leverage new Next-Best-Action™ decisioning, personalized retention and up-sell/cross-sell capabilities. Given today’s economic climate, these initiatives are also delivering significant operational productivity improvements and cost-reduction to improve profitability. Join Alan as he demonstrates why a 360 degree view of a customer is not enough to be customer centric.


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