PW 2012 Video: Delivering Customer Centricity and Operational Excellence

Presented by: Alan Trefler, Founder & CEO, Pegasystems

How companies interact with their customers is truly being revolutionized. Organizations are launching seamless multi-channel, customer experience initiatives that leverage new Next-Best-Action™ decisioning, personalized retention and up-sell/cross-sell capabilities. Given today’s economic climate, these initiatives are also delivering significant operational productivity improvements and cost-reduction to improve profitability. Join Alan as he demonstrates why a 360 degree view of a customer is not enough to be customer centric.


Related Resources

PegaWorld 2018 promo card

PegaWorld 2018

Registration is Now Open

Discover why 4,500 global leaders plan to join us next June in Las Vegas!

The Alternative


Don’t fall for the hype. See why today’s leading enterprises choose Pega CRM.