Presentation

PW 2011 Presentation: Two Worlds Collide: Social CRM Meets BPM

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Social Media provides organizations with an equal mix of opportunity and threat.  Monitoring Social Media is no longer optional, however, without insight and action it is entirely worthless.  Most organizations have focused on generating dashboards or responding 1:1 to social web comments.  As the volume explodes it becomes unscalable. 


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