Presentation

PW 2011 Presentation: Pega Decision Management to Optimize Customer Experience and Lifetime Value

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Join us for a whirlwind tour of how decision management can be used to optimize customer experience while at the same time maximizing customer lifetime value.
In this session you will learn about:

  • The Customer and Agent Experience: How both agents and customers can experience Next Best Action recommendations driven by decisioning, through a number of decisioning enabled frameworks (i.e. cross sell, retention and  collections)
  • The Business Experience: How the business can design, manage, monitor and control Next Best Action strategies, including the latest set of decision management and predictive analytics tools that are being introduced into PRPC 
  • The Client Experience: How major brands worldwide use decisioning to optimize customer experience and drive profits

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