Presentation

PW 2011 Presentation: Best Practices for Implementing Decisioning: Experiences from Vodafone

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Successful marketing requires consistency, but also making sure messages are relevant to your customer’s individual needs.  Inbound contacts provide a unique opportunity, where you can use available context to create an “intelligent conversation” with each customer and tailor your message to the customer’s unique needs.  Based on Vodafone’s journey in this area over the last 4 years in this session you will learn:

  • How decisioning and conversational marketing can create significant commercial return and marketing ROI
  • Get insight from case examples taken from Vodafone's experience spanning inbound marketing, lifecycle management and contextual, event driven marketing
  • Practical steps and recommendations to avoid pitfalls in case your organisation considers embarking on a similar journey

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