Video

The Power of Color: How Decisioning and Analytics Bring Colorful Customer Centricity to Your Business

Many service providers see their customers in black and white. To gain a competitive edge you need to see customers in full color; each person distinct from another. In this short video, Dr. Rob Walker of Pegasystems shares how by applying color to all of your customer processes you can make them more specific, more relevant, and more proactive by recommending the Next-Best-Action for each customer at the moment of truth.


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