Data Sheet

Personalized customer engagement: The new benchmark

Customers aren't waiting around to see what's next in your marketing campaign. If they're bored, they're off to find new content and new offers that speak to what they need and what they want. You need customer engagement solutions that are capable of making real-time decisions about the next best action that will keep customers interested.

That's the driving force behind Pega Marketing. Our continually-evolving, AI-driven tools learn with every process, every contact, and every outcome. We provide the data-driven groundwork you need to drive customer engagement. Our next-best-action approach lets you directly engage with customers based on their specific needs, not some cookie-cutter template. We give consumers what they want most: personalized, prioritized interaction. From increased response rates to reduced churn, Pega Marketing can help energize your cross-channel engagement efforts.


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