Personalization: Redefining Customer Engagement

Whether being recognized by name or receiving a relevant offer based on a previous interaction, personalized engagements matter. Not knowing your customers and delivering poor and inconsistent experiences is a recipe for disaster.

98% of financial institutions believe consumers expect a better personalized experience than they are receiving today.

In a rapidly digitizing world, how can banks provide customers with one-to-one, always on experiences?

Hear from Jim Marous, Co-Publisher, The Financial Brand, and Scott Andrick, Sr, Director from Pega who discuss bank personalization strategies and highlights from the new Digital Banking Report, “The Power of Personalization in Banking”. Not only will you learn insights from Jim’s latest research, you’ll hear how progressive, global banks are re-defining the customer journey successfully with leading-edge, AI technology.


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