Case Study

PegaWorld 2018: Vodafone: Transforming a Multi-National Business from Traditional Marketing Approaches to Always-on Customer Engagement (Presentation)

Vodafone Global has a mission to drive revenue, increase loyalty, relevance and deliver its brand promise by enabling its businesses in diverse European markets and less mature markets in MEA and APAC to lead and fully participate in the new Digital paradigm. The company’s approach is to lead with Always-on-Marketing in a way that provides the latest tools and capabilities to its customers and customer facing teams – in any channel and at any time.


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