PegaWorld 2017: Is Your Business Soaring? It Can, If You Personalize the Customer Journey Using a Decision Hub with British Airways (Video)

  • Video
  • 29:01

Great brands realize that loyal customers are their life blood, and know that personalizing their journeys is what builds loyalty and long-term value – with relevant & consistent dialogue – powered by a Customer Decision Hub. Join us as we dive into how British Airways (and others) use Pega’s Customer Decision Hub for inbound and outbound personalized offers and next-best-action service messages ensuring relevant and contextual conversations with their customers.


Related Resources

PegaWorld 2018 promo card

PegaWorld 2018

Registration is Now Open

Discover why 4,500 global leaders plan to join us next June in Las Vegas!

The Alternative


Don’t fall for the hype. See why today’s leading enterprises choose Pega CRM.