PegaWorld 2017: Optus: Delivering Increased Conversion Rates and Sales Value through a Consistent Customer Conversation Across Channels (Presentation)

The Optus NBA program optimizes customers’ needs and Optus’s business goals through using real-time behavioral analytics and real-time forecasts of business benefits. By synchronizing on-line and off-line channels, Optus is extending its ability to interact with customers in their channel of choice with offers that add value to each and every interaction.


Related Resources

PegaWorld 2019

Registration is now open

Hear how remarkable brands are leveraging Pega technology to transform their business.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.