Video

PegaWorld 2017: The Four Keys to Unlocking Marketing Success (Video)

  • Video
  • 37:15

Marketing can be the difference between success and failure of a brand. In this thought provoking presentation, speaker Drew Neisser explains how to think about organizations as brands, as well as the four traits of great marketers he’s distilled from more than 200 interviews with Chief Marketing Officers. Neisser provides high-profile, real-world examples of these traits in action and why they are essential to just about anyone who wants to push their career forward.


Tags

Related Resources

PegaWorld 2018 promo card

PegaWorld 2018

Registration is Now Open

Discover why 4,500 global leaders plan to join us next June in Las Vegas!

The Salesforce.com Alternative

Considering Salesforce.com?

Don’t fall for the hype. See why today’s leading enterprises choose Pega CRM.