Presentation

PegaWorld 2017: Digital Selling - How Alfa-Bank Transformed Sales with Pega Sales Automation (Presentation)

Alfa-Bank sought to transform the sales function in the bank by adding new functionality on all levels: management, sales and partners. Pipeline management and structured sales cycle are the key breakthroughs of the new Alfa 3.0 initiative which is focused on relationship management. Alfa-Bank extended their Pega implementation by deploying Pega Sales Automation on top of Pega Marketing, Pega Customer Service and the Pega 7 Platform, and the solution is being rolled out in both Retail and Corporate segments.


Tags

Related Resources

PegaWorld 2019

Registration is now open

Hear how remarkable brands are leveraging Pega technology to transform their business.

Pega Infinity

Pega Infinity™

We’ve brought together customer engagement and digital process automation in one unified portfolio, powered by our visionary no-code platform.