PegaWorld 2017: Avoid the Curse of Bad UX - Can AARRR (Pirate Metrics) Transform Your UX Approach? (Presentation)
What do Pirates have to do UX? Everything! AARRR, also known as Pirate metrics, stands for: Acquisition, activation, retention, referral, and revenue. While these metrics have been made popular by Dave McClure within the startup context to describe the five states of user, the same market-pressures do not typically apply to enterprise software. Join us for an in depth look into the challenges enterprises have today understanding and quantifying the impact of bad UX on the bottom line. We introduce a new set of metrics that can be applied to drive maximum utility of UX and deliver great experiences for your users while driving value for the enterprise.