Pegaworld 2016: Unifying Your End-to-End CRM (Presentation)
In this workshop, we'll explore how a focus on end-to-end customer journeys can better align the customer decision cycle with business functions and goals. Where do end-to-end journeys break down? What channels are emerging? What customer service trends are influencing Pega's CRM roadmap? The heart of the workshop will lead you through product demos, practical examples, and use cases that demonstrate how Pega's sales automation, marketing, and customer service applications follow customers through their end-to-end journey.