Presentation

Pegaworld 2016: Panel: Can Personalized Marketing Improve Customer Experience? Absolutely! (Presentation)

Explore the tangible benefits from leveraging contextual data, executing in real-time and continuously engaging their customers with relevant messages and offers. Join us for a panel session comprised of Pega Marketing and Decision Hub customers who have used personalization to improved customer interactions. The panelists will discuss their journey to improve customer experience using one-to-one marketing, personalization and next-best-action capabilities delivered via decision hub technology. We'll explore the tangible benefits from leveraging contextual data, executing in real-time and continuously engaging their customers with relevant messages and offers.

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