Pegaworld 2016: Delivering on the Promise of Digital Transformation (Video)
“The most important thing is to make sure there are no silos between channels.”
- - Nicole Gleason, Practice Lead, Business Intelligence & Analytics, Merkle
Organizations of all sizes are engaged in “digital transformation” programs to improve customer experiences, operational efficiency and their ability to compete in rapidly changing markets. When most successful, these efforts impact all areas of the enterprise, from marketing and sales and service, through to the back office operations that support ongoing business. This panel, moderated by McKinsey Digital Principal, Christopher Paquette, brings together executive leaders from ANZ, Fifth Third Bank, Merkle and Rabobank to discuss the drivers of digital transformation and the way in which technology and strategy must come together to ensure success.