PegaWORLD 2015: That's My Prospect! That's My Client! (Presentation)
- 4.15 MB
The days of a static predictable and linear customer decision journey are over. Customers and prospects are always shopping, always online, always engaging companies and other customers. But who should own the end to end customer /prospect journey? Attend this session to learn how to leverage the latest in analytics, process and channel technologies to engage customers and manage the end to end customer decision lifecycle. Hear Pega’s own marketing, sales and customer service leaders ‘duke it out’ as they discuss who is best suited to anticipate customer needs, connect customers to the people and system that can get things done, and manage the complexity of dynamic customer journeys: Who will win and create customers for life with greater lifetime value?
- Jeff Foley, Director, Product Marketing, Customer Service, Pegasystems
- Chris Benedetto, Director, Product Marketing, Sales Automation, Pegasystems
- Ed Burek, Director, Product Marketing, Pega Marketing, Pegasystems
- Bruce Rogers, Chief Insights Officer and Head of the CMO Practice, Forbes Media