PegaWORLD 2015: Taking Group Sales to the Next Level at Florida Blue (Presentation)

Historic regulatory changes in the healthcare industry have increased the importance of providing a smooth and satisfying sales experience – from health insurance quote through member enrollment. Hear how Florida Blue is leveraging Pega to streamline group installation and what improvements they ha’ve brought to their broker community by deploying Pega’s Sales Automation for Healthcare through their broker portal for self-service sales activities.


  • Robin Baca, Senior Director, Group Enrollment and Operations, Florida Blue
  • Crystal Brown, Senior Director, Florida Blue
  • Jyothis Sagar, Senior Manager, Florida Blue


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